Upwork, the renowned online platform for freelancing, is introducing a suite of generative AI tools to reinforce the capabilities of both businesses and independent professionals.
The move has been heralded as a pivotal shift in the AI marketplace, promising to amplify productivity and the quality of work.
An Oasis of AI Talent and Tools
The freelance work platform today declared a substantial enhancement to its AI services, including the launch of a new AI Services hub and a selection of OpenAI technology-powered features.
Upwork seeks to be the ultimate destination for organisations looking for trustworthy AI talent and solutions. Concurrently, the platform presents an assortment of opportunities for skilled professionals, from flexible AI work prospects to a plethora of state-of-the-art generative AI tools.
Dave Bottoms, General Manager and VP of Product for the Upwork Marketplace, stated, “Disruptive technology and platform shifts create new opportunities. We recognise generative AI will be a force-multiplier for talent and businesses of all sizes that rely on our platform.”
Growth, Demand and a Collective Hub
Over the past year, Upwork has witnessed a 450% increase in weekly job posts related to generative AI.
To cater to this upsurge, the new AI Services hub aims to unite AI-related work, skills, and tools, providing a holistic space for customers.
Over 250 unique AI skills are now represented on the platform, suggesting that businesses can find the right expertise for any AI requirement regardless of size.
New Features and Partnerships
In addition to the global AI talent, Upwork has also introduced a series of generative AI-enhanced features backed by OpenAI technologies.
These features include an AI-powered Job Post Generator for creating job post drafts swiftly, an improved chat experience for businesses new to Upwork, proposal tips for creating more professional proposals, and a set of resources, including guides and research on generative AI.
Upwork has also joined forces with Jasper, a foremost generative AI content generation platform, to extend its offering of generative AI tools to talent on Upwork.
CEO of Jasper, Dave Rogenmoser, expressed his enthusiasm for the collaboration, “Access to these innovative tools can help creators increase productivity, augment creativity, and unlock business growth. We’re delighted to be working with Upwork and look forward to seeing the impact we can have together.”
Taking AI Beyond Borders
Since its inception over 20 years ago, Upwork has been powered by advanced technologies, striving to demolish barriers and borders in the global job market.
The platform views generative AI as a game-changer, a tool that will allow the world to work smarter.
Highlighting this, Upwork is launching an exclusive 30-day free trial of Jasper generative AI services for copywriting, marketing, and image creation for all freelancers on Upwork.
Abay Bektursun, an AI engineer on Upwork, welcomed the move, stating, “I’m excited about the transformative possibilities of tapping generative AI to get work done.”
These initiatives will bridge the gap between its customers and the platform’s promised magic, delivering productivity and work quality.
Smarter Work for a Brighter Future
As generative AI continues transforming the marketplace, Upwork stands at the forefront of these developments.
The platform promises to keep improving and integrating AI solutions to create greater value for its customers, fuelling both businesses and individual professionals in their generative AI journeys.
It’s a refreshing time to be a part of this nexus of tools, technology, and talent – a space redefining how we work.
About Upwork: Upwork is a leading global work marketplace that connects businesses with independent talent worldwide. It offers services in many areas, including website & app development, creative & design, customer support, finance & accounting, consulting, and operations.
